Difference between revisions of "All in One"

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'''''An American Revolution''''' is an [[advertising]] campaign started on [[New Year's Eve]] 2003 by [[Chevrolet]] in the [[USA]], originally to promote its "ten new cars and trucks in twenty months", released since January 2004, but the lineup of advertised cars was later expanded.  Ironically most Chevrolets are not produced in the USA {{Fact|date=August 2008}}. Non-American-made [[North American]] [[Chevrolet]]s include the [[Chevrolet Aveo]], [[Chevrolet HHR]], [[Chevrolet Avalanche]], [[Chevrolet Equinox]], [[Chevrolet Impala]], [[Chevrolet Monte Carlo]], [[Chevrolet Silverado]], [[Chevrolet Suburban]] and [[Chevrolet Tahoe]].


The campaign was made by advertising firm [[Campbell-Ewald]] from [[Warren, Michigan]], near [[General Motors Corporation|General Motors]]' headquarters in [[Detroit, Michigan]].


''An American Revolution'' was released on the TV program ''[[Dick Clark's New Year's Rockin' Eve]]'' on the TV channel [[American Broadcasting Company|ABC]]. The TV commercials have also been shown on high-audience sports television programs, e.g. the American football program ''[[The NFL on CBS]]''.
'''''All in One''''' is an 11-minute [[1938 in film|1938]] [[sponsored film]] which compares [[dog]]s to the latest [[car]]s. It starts off with a [[sheep dog]], then talks about how dogs are man's best friend. It then has a group of kids building a go-kart with some dogs pulling it and then talks about the features of latest cars. It's actually an [[advertisement]] for [[Chevrolet]] and was produced by the [[Jam Handy Organization]].


One of the first TV commercials in the campaign directed by [[Michael Bay]] featured the song [[Magic Carpet Ride]] by [[Steppenwolf (band)|Steppenwolf]].  The advertisement was titled "An American Revolution, Car Carrier" and featured six not-yet-introduced new cars and trucks boarding a car carrier as it traverses the United States -- notably a 103 hp [[Chevrolet Aveo|'''Aveo''']] descending the Twin Peaks of San Francisco and making an airborne leap remininscent of Steve McQueen's [[Ford Mustang]] in the movie [[Bullitt]] — before boarding the car carrier.
==See also==
 
*[[Advertising]]
The new vehicles are:
*[[Sponsored film]]
# 2004 [[Chevrolet SSR]]
# 2004 [[Chevrolet Malibu]]
# 2004 [[Chevrolet Colorado]]
# 2004 [[Chevrolet Aveo]]
# 2005 [[Chevrolet Equinox]]
# 2005 [[Chevrolet Corvette]]
# 2005 [[Chevrolet Uplander]]
# 2005 [[Chevrolet Cobalt]]
# 2006 [[Chevrolet HHR]]
# 2006 [[Chevrolet Impala]]
 
==Localized campaigns==
 
General Motors India rebranded the campaign in India, titled ''An Indian Revolution''.


Many of the American TV ads under the An American Revolution campaign were rebroadcasted in Canada with the slogan 'Chevrolet. Canada's #1 Selling Brand.'
==External links==
 
*[http://www.archive.org/details/AllinOne1938 Free legal download of '''All in One''']
==See also==
*[http://www.imdb.com/title/tt0496926/ '''All in One''' at Internet movie database]
* [[American Revolution]]
* [http://youtube.com/watch?v=_UTMDcS-on8 2005 Chevrolet "American Revolution" TV commercial referencing "Bullitt" -- on Youtube]


{{DEFAULTSORT:American Revolution, An}}
[[Category:1938 films]]
[[Category:Chevrolet]]
[[Category:Chevrolet]]
[[Category:Television commercials]]
[[Category:Short films]]
[[Category:Black and white films]]
[[Category:American films]]
[[Category:English-language films]]
[[Category:Sponsored films]]

Latest revision as of 02:15, 4 February 2009


All in One is an 11-minute 1938 sponsored film which compares dogs to the latest cars. It starts off with a sheep dog, then talks about how dogs are man's best friend. It then has a group of kids building a go-kart with some dogs pulling it and then talks about the features of latest cars. It's actually an advertisement for Chevrolet and was produced by the Jam Handy Organization.

See also

  • Advertising
  • Sponsored film

External links

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