Difference between revisions of "Chevrolet Silverado"

The first video, named ''Anthem'', was designed to showcase the good and bad of the past half century and how America has made it through difficult times. The video is filled with images of historic moments in recent American history, such as a nuclear explosion, [[Rosa Parks]] on a bus, [[Martin Luther King]] giving a speech, the site of the former [[World Trade Center]] in the months after [[September 11, 2001 attacks|9/11]], [[Hurricane Katrina|Hurricane Katrina's]] devastation, then shows the trucks working to rebuild the devastated places, and ends with the tagline: ''This is our country. This is our truck.''<ref>[http://www.nytimes.com/2006/09/26/business/media/26adco.html?ex=1316923200&en=26bfe833a4db385f&ei=5088&partner=rssnyt&emc=rss Aiming to Be the Truck of Patriots]</ref> The final broadcast version did not include images of the nuclear explosion nor of the World Trade Center.<ref>[http://www.jalopnik.com/cars/ad-watch/ad-watch-chevy-drops-nukes-on-cutting-room-floor-203259.php Ad Watch: Chevy Drops Nukes on Cutting Room Floor]</ref> ''Anthem'' has been criticized for using [[Civil rights movement|black rights]] [[activists]] to sell trucks and implying that there was a parallel between the struggles of the United States and the ongoing struggle [[General Motors]] is facing in today's marketplace. However, a representative from GM stated that this was not the intent of the advertisement.<ref>[http://www.nytimes.com/2006/10/30/business/media/30carr.html?ex=1319864400&en=f692f97cf7f2dfbd&ei=5088&partner=rssnyt&emc=rss American Tragedies, to Sell Trucks]</ref> Rather, the intent was to show how the trucks are used for work purposes, and the main audience for these trucks is for work.  The second video, titled ''Birthplace'', showed average American developing vehicles by unconventional means.{{Fact|date=February 2007}}